Free Website Builder, An Easy Way to Damage Your Business Entity

A practical and shrewd business owner knows that website is a vital part of business today. But, websites do not come in cheap and for this you can find thousands of free website builders on the internet. So, why you need to spend heavy amount of money on a website developer if you can get the same thing without any cost? With these free offers, you can save your hard-earned money for a short-term and even leave your potential clients with a powerful message. In short, you might be saving in the short-run but you pay heavy costs in the long-run.
Good Design Myth
The first thing your website audience notice is your web design which includes the layout, fonts and colors. Even a lay person can visit thousands of websites and will instantly recognize which design is not up to the mark. This is because good web design calls for specific universally accepted principles using human perception and evoking emotions. All across the globe, professional designers implement these principles to create appealing layouts and web imagery. The lay person does not know the principles but can sense that the website is lacking and neglecting something big.
That is why free software offers attractive templates which are easy to plug and have a nice look with text and images. So, there is no hard and fast rule to apply this template as your web design. You just need to replace the sample content with company information and images; font and color change to match your business theme and it�EUR(TM)s done.
Well, you think it�EUR(TM)s done! There is this myth: you assume you have done it all right. You just disrupted the balance of elements of the original design. Actually, the professional web design is a carefully planned template which is not only customized but it is professional too. You have just ruined the first impression your target audience may make about your business with an amateur web appearance.
The Actual Cost
There is nothing free in this world. Even the free website builders offset their template costs by placing banner ads and pop-up ads on your web pages. These ads are for another business promotion, where you have entirely no control in choosing or removing these ads from your website. These ads often clash with your design, making it annoying and irritating for the audience to use your site without clicking anywhere. Eventually it is a huge disaster for your business to lose your potential clients.
Thought to Ponder
If you need an effective website, you need to benefit from the experience, professionalism, expertise, qualification of skilled website designers and developers. The professionals create customized design for you with an appeal, engagement and interaction that successfully attract your target audience.