Gone are the days when designers could build websites, focussing only on how it will be viewed from a desktop. With the changing time, the needs and requirements of people are changing as well. They prefer something more technologically advanced and mobile as it works better for the business. And website design is no exception.
Today, every person wants a responsive site for their business as people no longer browse internet through desktop only. More and more sites are visited through smartphones, netbook, tablet, etc. So, you need to design your website to create optimal viewing across all such devices.
A responsive website design in Sydney or any other part provides a number of SEO benefits along with other advantages. To help you understand its importance better for SEO, let’s go through some undeniable benefits such design offers.
1.Google loves responsive websites
Google has been the most popular search engine in the world and if it prefers responsive web design, it is wise to take this seriously. It recognises that more users’ access internet via smartphones and the best way to enhance their experience is to serve them a site optimised for smartphones. Meeting the user’s needs will retain them for longer hours.
It makes easier for Google to crawl and index the content with just one URL and the same HTML across all devices.
2.It’s more efficient to manage only one website
This makes it easier and more convenient for the designers and web masters to manage one version of the website. On the other hand, maintaining the pages of two websites, implementing changes and posting contents becomes much difficult. It also makes easier to run SEO campaigns as you just need to run one campaign for your one site.
3. No issues regarding duplicate content
It becomes a hassle to manage the same content on two different sites, as there is no risk of being penalised by Google for having the same content on two different places online. So, it is sensible and convenient enough to have one set of content for all devices. Moreover, having the same content on two places will be bothersome and could bring the visitors to wrong version of your site.
4.Enhanced user experience
It helps the users to find what they actually are searching for. Responsive designs will give a positive experience to the visitors, ensuring that the sites you look for responsive to the media via which you’re browsing.
An enhanced user experience will invite more visitors to your site bringing more businesses. Such user-friendly sites and designs make it easier for the visitors to find, absorb, and pass on the content.
5.Lowers high bounce rates
Bounce rates tell Google that your site is not user-friendly and is not providing the visitors with quality content. This may result in lower rankings. However, a responsive site can deliver search relevant content to all devices such as smartphones, laptops, tablet, etc.
Responsive design is an essential element for better businesses similar to other SEO services such as pay per click reseller programmes. They provide a number of other benefits.