Today’s consumers want to be educated first before going to the realtors office and have questions on hand that have been prepared through planning, research, and preparations. Home buyers will have a specific home in mind and have already downloaded information, such as the floor plans, of homes that are of interest.
Realtors are taking advantage of multimedia presentations as part of their real estate web site design. Today’s digital media provides the ability for picture albums, scrollable panoramic images, video virtual tours, downloadable brochures, MLS and IDX integration, and lead generation forms. The real estate web design is much more than colorful pictures and well written text. Today’s website provide an experience to the consumer that helps them make decisions in the home buying process. The abundance of information is what is expected from today’s consumers.
From the comfort of sitting in front of their laptop, computer, or tablet, the potential home buyer surfs through a collection of realtor websites to determine who may be the best fit in terms of answering questions, providing support, and the level of properties they have in their for sale inventory. No longer is going to a realtor’s office to flip through paper catalogs enough to launch a home search.
Today’s consumers want to be educated first before going to the realtors office and have questions on hand that have been prepared through planning, research, and preparations. Home buyers will have a specific home in mind and have already downloaded information, such as the floor plans, of homes that are of interest. They already know the financials required to buy the property through loan prequalification and mortgage calculator analysis all completed from the website.
The virtual tours created as part of the real estate web design for their site has an approach that simulates as best as possible being onsite at a home and walking through. Consumers have a feel of being on the property and exploring inside and out. A catalog of pictures give a complete feel of the house. Scrollable panoramic images allow for more control during the online exploration.
A narrated video provides the feel of being at the home. Drones take images from overhead to show the expanse of the property. The actual onsite tour will feel like a second visit. Without making that first time exploration, the actual onsite walk through tour will allow the home buyer to ask relevant questions that will proactively help in the home buying process.
Lead generation is one of the most automatic features of real estate web design. The form for lead generation prompts the user with specific information that is relevant to how the realtor can provide the best assistance. The information goes from the website and to an email that lands on a realtor’s cell phone to provide the most prompt reply. Any delay would result in a potential home buyer moving on. Consumers are expecting an interactive experience from websites beyond the automation resources. A response by online chat, email, text, or phone call is expected during reasonable hours and in a short time frame.
The first step to enticing a home buyer to browse further on a realtor’s website are the vibrant colors and modern design that works on both computer and mobile devices. The website must also be easy to navigate with simple menus, easy tabs, drop down menu selections, and radio buttons. All downloadable forms and input forms must be presented in simple to use intuitive way. The faster and easier a consumer can navigate the website the more they’ll appreciate the real estate web design.